Alright, let me tell you about this “wuthering waves drip marketing” thing I tried out. So, I’ve been hearing about this game, Wuthering Waves, for a while now. Sounds pretty cool, right? Action RPG, open world, all that jazz. But they’ve been kinda stingy with the details. That’s where this “drip marketing” comes in.
Basically, they feed you little bits of info over time. Like, one day it’s a character reveal, the next it’s a snippet of gameplay. Gets you all hyped up, you know? I figured, why not dive in and see what the fuss is about?
First Steps
First, I started following all their official channels – you know, the usual, Twitter, YouTube, Facebook, that kind of stuff. I didn’t turn on notifications, but I made sure to check in a few times a week. You don’t want to be a complete stalker, but you gotta stay in the loop.
They dropped this trailer a while back, showing off some of the characters and the world. Looked pretty slick, I gotta say. Lots of parkour, and the combat seemed fast-paced. But it was all very vague, no real details on the story or anything.
The Slow Feed
Then, they started this thing where they’d release info about one character a week. One week it was this chick with a sword, the next it was some dude with a gun. Each time, they’d give you a little bio, some concept art, and maybe a short clip of them in action. I found that this drip-feeding strategy created a sense of anticipation and excitement, as I was eager to learn more about each character and how they would fit into the game’s world.
- First week was a lady named “Yinlin”. Cool design.
- Then some guy “Jiyan”, looked like a general.
- They kept this up for a while.
Alongside the character stuff, they also dropped little bits about the world. Like, they showed off this city, and it looked huge. Then they talked about some kind of disaster that happened, but they didn’t say exactly what it was. The developers also shared behind-the-scenes glimpses, such as concept art development and voice actor recording sessions, which further fueled my interest and made me feel more connected to the game’s development process.
Community Buzz
Now, the interesting part is how this all played out in the community. Every time they released something new, the forums and social media would explode. People were dissecting every little detail, coming up with theories, you name it. I even jumped in a few times myself, speculating about the story and stuff.
It was kinda fun, actually. You felt like you were part of this big group, all trying to piece together the puzzle. And the devs, they were loving it. They were engaging with the community, dropping hints, sometimes even responding to people’s theories. It was like a big game of cat and mouse.
The Payoff?
So, did it work? Well, I’m still hyped for the game, so I guess you could say it did. I mean, I’m writing this whole thing about it, right? But I do feel a little played. Like, they got me all excited, and I still don’t really know what the game is about. And the community engagement piqued my curiosity, making me want to uncover more about the game’s lore and mechanics.
But hey, that’s marketing, right? They got my attention. And honestly, it was a pretty fun ride. Now, whether the game lives up to the hype, that’s another story. We’ll just have to wait and see, I will definitely keep my eyes peeled.
