Okay, so I’ve been seeing this “hsr drip marketing” thing all over the internet, and I was like, “What the heck is that?” So, I decided to dig in and see what all the fuss was about. Turns out, it’s related to Honkai: Star Rail, that new game from the Genshin Impact folks. I’m not a huge gamer, but I do like to stay in the loop.
First, I googled “hsr drip marketing”. Just straight up. I got a bunch of articles, forum posts, and even some YouTube videos. Seemed like a big deal.
My Deep Dive
I started by reading a few articles to get the basic idea. It’s basically how they reveal new characters. Instead of just dropping them in the game, they tease them out slowly, with cool art and little bits of info. I got it, builds hype.
Next, I wanted to see some examples. I went to some of the official Honkai: Star Rail social media pages. Wow, the art is amazing. They really know how to make those characters look appealing.
- Checked official accounts.
- Looked at character reveals.
- Noticed the release timing, usually weeks before the actual game update.
I even watched a couple of YouTube videos of people reacting to the reveals. It was pretty entertaining, seeing how excited everyone gets. I could see how this strategy gets people talking and invested in the game, even before they can play the new characters.
Putting It All Together
After my little research session, I felt like I finally understood what “hsr drip marketing” is all about. It’s a clever way to build anticipation and keep people engaged. They’re not just selling a game; they’re selling an experience. And, honestly, it kinda worked on me. I’m more interested in checking out Honkai: Star Rail now than I was * move.
That’s my little adventure into the world of “hsr drip marketing”. Hope it helped. Go check out the pictures!
