Alright, guys, gather ’round, let me tell you about this whole “Zenless Zone Zero drip marketing” thing I’ve been messing with. So, you know how these big companies always have some new game or update coming out, right? Well, I stumbled upon this strategy called drip marketing, and I thought, “Why not give it a shot?”
First off, I started digging around to see what this drip marketing stuff was all about. Turns out, it’s pretty simple. Basically, you send out a few emails to your audience, like, automatically, on a schedule. I thought that is not too hard.
I saw that HoYoverse, yeah, the big game company, they just did this for their Zenless Zone Zero game. They’re always one step ahead, those guys. I noticed they started dropping hints about their new Version 1.5 update, even though their Version 1.4 was still fresh out of the oven. Smart move, I gotta say. They get the hype train going before anyone gets bored.
So, I decided to try it out. I set up a little email campaign. I didn’t want to spam people, so I just made it, like, three or four emails. The first one, I sent it out to my email list, just a little teaser about something cool that I thought might be coming. Got some good responses, people were curious.
Then, a few days later, I sent out another email. This time, I gave them a little bit more info, you know, dropped a few more details about this upcoming “thing”. Some people started guessing, a few unsubscribed, but hey, you can’t please everyone, right?
- First email: Sent out a vague, intriguing message about something new and exciting on the horizon.
- Second email: Provided a few more details, still keeping it mysterious, just enough to get the rumor mill going.
- Third email: Revealed the main subject, maybe a new project or feature, giving people a clearer idea of what to expect.
- Final email: Full announcement with all the details, plus a call to action like checking out a page or signing up for early access.
A week after that, I dropped the third email. This time, I basically spilled the beans. Told them exactly what it was. I saw a bunch more people talking about it online, so that was cool. More people are interested. And finally, I sent out one last email, like, a full announcement with all the details. I added a link to the post, and bam, traffic went up.
Overall, I think it worked out pretty well. It wasn’t perfect, of course. Some folks got annoyed, a few emails probably ended up in spam folders, but I did see more engagement on my blog, and people seemed genuinely interested in what I was up to. Plus, it was a fun experiment.
What I Learned
I think this drip marketing thing has potential. It’s not just for big companies. Even us little guys can use it to build some buzz around our stuff. Just gotta be smart about it, don’t overdo it, and make sure you’re actually offering something people will care about. Otherwise, you’re just gonna end up in the trash folder. And who wants that?
